Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. The book blue ocean shift is the essential follow up to blue ocean strategy, the classic and over 4millioncopy global bestseller by worldrenowned professors chan kim and renee mauborgne. Oct 05, 2007 blue ocean strategy executive summary 1. This blog article is a overview of some of the key points of the book by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through how to take your. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. Download it once and read it on your kindle device, pc, phones or tablets. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. What it takes to shift from competing to creating why nondisruptive creation is as important as disruption in seizing new growth. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Malaysias national blue ocean shift nbos malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020.
Now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. A systematic way to grow your business without competing renee mauborgne, coauthor of blue ocean strategy and the new book blue ocean shift, on why disrupting an industry. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean shift is packed with allnew research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Blue ocean shift quotes showing 1 of we call this atomization after einsteins reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and. Welcome to blue ocean strategy were thrilled to have you on board.
Blue ocean strategy including examples and pdf download. In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean shift in todays time data is everywhere, every one is running for data, collecting data and just storing data as if data is a philosophers stone paras stone. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Set sail towards your blue ocean jk beteiligung gmbh. Blue ocean shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a blue ocean initiative. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space.
A systematic way to grow your business without competing renee mauborgne, coauthor of blue ocean strategy and the new. With a decade of new research, we have developed a concise understanding of the process of new market creation and growth that unlocks. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. While the first book covered the what and why of the strategy namely creating a blue ocean where competition doesnt exist and creating a product or service that serves the blue ocean instead of competing to the bottom with a red ocean. Forbes forbes the challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Blue ocean shift steps to inspire confidence and seize new. Blue ocean shift author lays out five steps to success. Jan 09, 2020 find out how these famous companies created blue oceans with these case studies.
Proven steps to inspire confidence and seize new growth. Beyond competing proven steps to inspire confidence and seize new growth kindle edition by kim, w. Data which has potential to turn business into revenue factory or can be used as a fuel to run busin. Blue ocean shift is the second book in the blue ocean journey for kim and mauborgne.
In their just released book, blue ocean shift, chan kim and renee mauborgne, creators of blue ocean strategy, deliver the definitive guide to shifting yourself, your team and your organisation to. Sep 26, 2017 blue ocean shift is brimming with battletested lessons that empower leaders, managers, entrepreneurs, and anyone committed to building a vibrant future, to succeed in their blue ocean journey. Renee mauborgne, blue ocean shift author, provides insight into how businesses can shift beyond conventional strategies and work toward creative problemsolving solutions. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Chan kim and renee mauborgne continue their analysis, following up on the wellreceived blue ocean strategy. Blue ocean shift quotes showing 1 of we call this atomization after einsteins reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and psychologically solvable. Jun 11, 2018 blue ocean shift is the second book in the blue ocean journey for kim and mauborgne. Blue ocean strategy executive summary linkedin slideshare. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and. We share interviews, case studies, and various competitions and events on blue ocean. In this sequel, the professors dive into more detail, and provide a detailed blue ocean plan. Here they expand on the concepts defined and outlined in blue ocean strategy published in 2005.
You can follow blue ocean strategy and leadership on twitter and facebook and visit the website here. Chan kim and renee mauborgne, professors at insead. Identify the three tiers of noncustomers in your industry. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and over 4millioncopy global bestseller by worldrenowned professors chan kim and renee mauborgne. Do not expect to just breeze right through this book. Forbes the challenge of any business is to grow in markets that are crowded and competitive, and to. Profitworks is a company built on the values of integrity, hard work, doing things better than they have ever. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Download blue ocean strategy pdf including examples.
Find out how these famous companies created blue oceans with these case studies. Now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.
We share interviews, case studies, and various competitions and events on blue ocean strategy, blue ocean shift and blue ocean leadership. Blue ocean shift meets this new challenge headon by analyzing and comparing the successes and failures of blue ocean projects across the globe that have sprung out of the movement blue ocean strategy started. What are some successful examples of blue ocean strategy. It is easy to see that the authors have been busy with research, consulting and projects since then. Proven steps to inspire confidence and seize new growth w.
Chan kim is an awesome and eyeopening book about moving from red to blue ocean industry. Kim and mauborgne are ranked in the top 3 management gurus in the world in the thinkers50 list and have received numerous awards from across the. Blue ocean shift is a framework that combines the insights of human psychology with practical marketcreating tools and realworld guidance on guiding organisations and their teams to move beyond competing market creation, inspire teams confidence, and seize new growth. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean shift is a continuation of the blue ocean strategy. To achieve this, the government has adopted blue ocean shift process. Chan kim of blue ocean shift explains why businesses need to go beyond competing and seize new growth squawk box, cnbc, 26 september 2017.
Sep 24, 2017 now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. Blue ocean shift and nondisruptive creation youtube. Jan 22, 2018 blue ocean shift in todays time data is everywhere, every one is running for data, collecting data and just storing data as if data is a philosophers stone paras stone. They are the authors of the international bestseller blue ocean strategy and much anticipated followup blue ocean shift beyond competing. Blue ocean shift is brimming with battletested lessons that empower leaders, managers, entrepreneurs, and anyone committed to building a vibrant future, to succeed in. Oct, 2017 blue ocean shift meets this new challenge headon by analyzing and comparing the successes and failures of blue ocean projects across the globe that have sprung out of the movement blue ocean strategy started. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Whether you are a cashstrapped startup or a large, established company, nonprofit or national government, you will learn how to move. The supervisors and coaches on the floor need a little work maybe a bit more training. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.